This Privacy Policy explains how A Way of Life Fitness (“we,” “us,” or “our”) collects, uses, shares, and safeguards personal information when you visit or use our websites, mobile applications, and related digital services (collectively, the “Services”).
By accessing or using the Services, you agree to the practices described in this Privacy Policy.
Information We Collect
We collect personal information in two primary ways: information you provide directly and information collected automatically through your use of the Services.
Information You Provide Directly
Personal Details
You may choose to provide personal information when interacting with the Services, including your name, mailing address, email address, phone number, and payment details when making purchases or registering for services.
Information from Third Parties
We may receive personal information from publicly available sources, marketing partners, event sponsors, service providers, employers, or social media platforms, where permitted by law.
Information Collected Automatically
Cookies
We use cookies to support website functionality and improve user experience.
- Functional cookies enable essential features of the website and are required for proper operation.
- Analytical cookies help us understand how users interact with the website so we can improve performance and usability. Where required, these cookies are used only with your consent.
You may control cookie usage through your browser settings or applicable cookie controls on our site.
Other Tracking Technologies
We may use pixel tags, web beacons, and similar technologies to analyze usage patterns, email engagement, and website performance. Information collected may include device type, browser version, operating system, IP address, and general location data.
Log Files
Our servers may automatically collect information such as IP addresses, browser type, operating system, referring URLs, pages viewed, and diagnostic data.
How We Use Your Information
We use personal information to:
- Provide and operate the Services
- Process transactions and manage payments
- Respond to inquiries and support requests
- Enforce our terms, policies, and legal obligations
- Personalize content and user experience
- Send newsletters, updates, promotions, and service communications
- Administer contests, sweepstakes, or surveys
- Measure engagement, usage trends, and advertising effectiveness
Marketing communications may be delivered via email or SMS. You may opt out at any time by following the unsubscribe instructions provided.
Sharing of Information
We do not sell personal information. We may share information in the following situations:
- With service providers, vendors, and contractors that support our operations
- With payment processors and financial institutions to complete transactions
- With marketing or promotional partners when you have provided consent
- With contest or sweepstakes sponsors when you choose to participate
- To comply with legal requirements, court orders, or regulatory requests
- To protect the rights, property, or safety of our business, users, or others
We may also use or disclose aggregated or de-identified information that cannot reasonably be linked to an individual.
Your Rights and Choices
You may request access to, correction of, or deletion of your personal information by contacting us using the details provided below.
You may unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link included in our messages or adjusting your account preferences where available.
Third-Party Websites and Services
The Services may contain links to third-party websites, tools, or content that we do not operate. This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices or content.
Some advertising or analytics services may be provided by third parties that use cookies or similar technologies. We do not control how those providers collect or use information.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, and support legitimate business needs.
Sensitive Information
Please do not submit sensitive personal information through the Services, including social security numbers, health or medical data, biometric data, genetic data, political opinions, religious beliefs, or criminal history.
European Economic Area (EEA) Residents
If you reside in the European Economic Area, you may have rights under the General Data Protection Regulation (GDPR), including the right to:
- Access your personal data
- Request correction or deletion
- Restrict or object to certain processing
- Request data portability
- Withdraw consent where processing is based on consent
We process personal data based on consent, contractual necessity, legal obligations, or legitimate business interests.
You may also file a complaint with your local data protection authority.
Children’s Privacy
The Services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If such information is identified, it will be deleted promptly.
For additional information regarding COPPA, visit the U.S. Federal Trade Commission website.
California Residents
Shine the Light Law
California residents may request information once per year regarding disclosures of personal information for direct marketing purposes, as permitted by law.
California Consumer Privacy Act (CCPA)
Although we do not believe A Way of Life Fitness meets the statutory thresholds under the CCPA, we remain committed to protecting consumer privacy. Additional information is available from the California Attorney General.
Do Not Track Signals
Our Services do not currently respond to “Do Not Track” signals. You may limit tracking through your browser settings or applicable cookie controls.
Security
We maintain reasonable administrative, technical, and physical safeguards to protect personal information. However, no system is completely secure, and information transmitted to us is provided at your own risk.
Personal information may be transferred to and processed in the United States or other countries where we or our service providers operate, using appropriate safeguards where required.
Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be posted on the website or communicated by email when appropriate. Continued use of the Services indicates acceptance of the updated policy.
Contact Us
If you have questions or requests regarding this Privacy Policy, please contact:
Email: support@awayoflifefitness.com
Mailing Address:
Privacy Policy Admin
2025 South Airport Boulevard
Chandler, AZ 85286
United States
We may request additional information to verify your identity before processing privacy-related requests.
